Official Announcement | Meibo Group Officially Signed the "2023 International Solidarity Cup Official Partner"

2023-06-16



On June 15th, a press conference was held in Shenzhen for the International Solidarity Cup, a legitimate competition under the International Basketball Federation, hosted by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports. Chairman Yu Fangwen of Meibo Group and Chairman Liu Bing of Australian Tiger Sports Media (Shenzhen) Co., Ltd. signed the cooperation agreement on behalf of both parties. Meibo Group became officially recognized as the only sponsor of the International Solidarity Cup in the air conditioning industry, And the only sponsor of the air conditioning industry for the Serbian national men's basketball team, officially recognized by the Serbian Basketball Association, will join hands with the Serbian national men's basketball team to compete in the International Solidarity Cup.

Yu Fangwen (left), Chairman of Meibo Group, and Liu Bing (right), Chairman of Australian Tiger Sports Media (Shenzhen) Co., Ltd

Meibo Group began to enter the field of sports marketing in 2017 and became the title sponsor of the New Zealand national men's basketball team for the 2019 Basketball World Cup, marking the beginning of Meibo's global development stage. In November 2022, we teamed up with Shenzhen Zhongsai Women's Volleyball Team to compete in the 2022-2025 Chinese Women's Volleyball Super League and the 2023 "Meibo Cup" CBSA American 9-Ball Professional Championship Challenge. We continued to convey the spirit of Meibo to global users through international competitions, and with this signing, Meibo Group's sports marketing journey has added another brilliant stroke.

At the press conference, Andrews Bifiger, Global Marketing Director of FIBA, Zhou Tianlong, Director of Sports Industry Development Department of Shenzhen Culture, Radio, Television, Tourism and Sports Bureau, Liu Bing, Chairman of Australian Tiger Sports Media (Shenzhen) Co., Ltd., Yu Fangwen, Chairman of Meibo Group, Gan Jianguo, spokesperson of Meibo Group, Deng Hua, Deputy General Manager and General Manager of Domestic Marketing Center of Meibo Group, and other relevant leaders attended the press conference, To witness this important moment together.

Andrews Bifiger, Global Marketing Director of FIBA

On behalf of the FIBA, the Global Marketing Director of the FIBA, Bi Feige, expressed gratitude to various departments in Shenzhen and Bao'an District for their support in settling in Shenzhen for this event. Zhou Tianlong, Director of the Sports Industry Development Department of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, thanked the FIBA for its high recognition of Shenzhen in his speech, believing that this event can further enhance the enthusiasm of Shenzhen citizens for basketball and promote the healthy development of basketball, Make due contributions to the strategy of revitalizing the three major spheres.

Zhou Tianlong, Director of the Sports Industry Development Department of Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports

At the press conference, Chairman Liu Bing presented the Serbian men's basketball jersey number 15 to Chairman Yu Fangwen, which is the jersey number of NBA superstar Jokic for the Nuggets and Serbian national team.

Chairman Liu Bing presented a jersey to Chairman Yu Fangwen as a gift

On June 13th, Beijing time, in the fifth game of the NBA Finals, the Nuggets defeated the Heat 94-89 at home and won their first NBA championship with a big score of 4-1. Jokic was awarded the NBA Finals MVP and became the first center MVP in NBA history in nearly 20 years. The gift of the 15th jersey represents a tribute to dreams and pursuits. The combination of Jokic's dunking speed and Meibo's development speed will start a new journey. Chairman Liu Bing also presented General Manager Deng Hua with the "International Solidarity Cup" basketball, which represents unity and cooperation.

Liu Bing, Chairman of Australian Tiger Sports Media (Shenzhen) Co., Ltd., and Deng Hua, Deputy General Manager and General Manager of Domestic Marketing Center of Meibo Group (left)

It is reported that the International Solidarity Cup will be held from August 20 to August 21, 2023 at the Bao'an Sports Center in Bao'an District, Shenzhen. The participating teams include the Chinese National Men's Basketball Team, the Serbian National Men's Basketball Team, the Italian National Men's Basketball Team, the Brazilian National Men's Basketball Team, and the New Zealand National Men's Basketball Team. Serbian national men's basketball coach Pepsi ć has confirmed that NBA superstar Jokic will accompany the Serbian team to Shenzhen to participate in the International Solidarity Cup authorized by the FIBA, leading the team to challenge for the championship. After participating in the Solidarity Cup, the Serbian men's basketball team will fly to the Philippines to participate in the 2023 Men's Basketball World Cup.

group photo

As one of the top ten brands in the air conditioning industry, Meibo Group's products are exported to 82 countries worldwide. Meibo Group Chairman Yu Fangwen stated that this cooperation is also an important milestone for Meibo to further promote international development. Meibo will help the Serbian national men's basketball team achieve brilliant results on the field. Meibo Group will adhere to sports marketing, further promote Meibo Group's brand influence, and become a leading brand in the refrigeration sector, Build a billion dollar Meibo!

 

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