Branding Power

MBO Group (MBO Meibo) was founded in 2010, is a collection of production, research, sales as one of the professional refrigeration equipment enterprises, 2022 to participate in the new national standard GB/T7725-2022 "room air conditioner" national standards, among the top ten brands in the air conditioning industry. After 13 years of rapid development, has formed an industrial layout of three major production bases in Shunde, Guangdong, Wuhu, Anhui, Lejing Anqing, with MBO, Lejing (Lejn), meipont, Yu master and other private brands, to achieve a perfect product chain layout of special refrigeration equipment, home air conditioning, central air conditioning, shared air conditioning, heat pumps, etc., with an annual production capacity of 5 million air conditioning units. The products are exported to 82 countries around the world, providing global users with ambient temperature and air quality solutions.

Guality escort

Meibo is firmly committed to the development direction of being a technology-based innovative enterprise, and is the drafting unit of the national standard for room air conditioners (GB/T 7725-2022). By the end of 2022, Meibo has more than 600 patents, including more than 100 invention patents. Meibo continues to promote the strategy of high-quality products and total quality management, and establishes a traceable quality management system that covers the whole life cycle of the products and the whole process can be controlled, and strictly controls every link of quality.

Collaborative sharing

Mibo Group follows the business model of honest cooperation and mutual benefit and win-win, actively integrates high-quality resources from the global industry chain, continuously explores consumer demand, opens up new tracks, and ploughs through refrigeration segments to achieve sustained high-speed growth while promoting the progress of industrial development.

Blogging for beauty

In the future, Meibo Group will uphold the unchanging original heart of "Born to Beauty, Born for Beauty", and use the Meibo spirit of innovation, craftsmanship, struggle and responsibility to make continuous efforts towards the vision of becoming a global leading brand in refrigeration segments, and the responsibility and mission of promoting the transformation and upgrading of the industry, creating value for the society, and creating a better life for the users.

Yu Fangwen

Chairman of the Group

Yu Fangwen was born on December 6, 1980, a native of Yuexi, Anhui Province. He is the vice chairman of Guangdong Household Appliances Chamber of Commerce and the chairman of Meibo Group. He has participated in drafting and revising national standards, industry standards and group standards in the field of air conditioning for many times, and has set up subsidiaries and R&D centers in Wuhu, Anhui Province and Shunde, Guangdong Province, etc. He has formed a perfect product chain layout of special refrigeration equipment, household air conditioners, central air conditioners, shared air conditioners and heat pumps.

In 2010, he founded Meibo Company, created the brand "Meibo", and determined the development route for Meibo;
In 2013, the nationalized brand layout was started;
In 2014, the sales scale of Meibo brand increased dramatically, and officially started the national online and offline layout;
In 2015, reached a strategic cooperation with domestic famous brands, led the company to upgrade its brand, and obtained dozens of patented technologies;
In 2017, the joint Internet company developed the world's first shared air conditioner, and was supported by orders from college apartments across the country, creating a new track of intelligent shared air conditioners;
In 2018, opened the whole industry chain mode of independent research and development, self-built factories, and independent support;
In 2019, led Meibo Group to open sports marketing and became the official sponsor of the New Zealand national men's basketball team in the 2019 Basketball World Cup, opening up the international market
In 2020, it will have strategic cooperation with Philips of the Netherlands and become the only air-conditioning licensee of Philips in China;
In 2021, Meibo brand opened up sales in the international market, won a number of international certifications, steadily expanded the global market, and established a strong sales network in Russia, Southeast Asia and other countries;
In 2022, Meibo will be recognized by the Ministry of Industry and Information Technology as one of the top ten brands in the field of air conditioners, and will develop the world's first wearable air conditioner, creating the fourth track of air conditioners and becoming the world's leading brand in the field of wearable air conditioners. Deepened sports marketing and became the official top sponsor of China-Serbia women's volleyball team. Our products are exported to 82 countries around the world;

In May 2023, in view of the contribution and influence of Mr. Yu Fangwen, Chairman of MEBO Group, in the industry, the Academic Committee of the College of Architecture and Engineering of Anhui University of Technology unanimously decided to appoint Mr. Yu Fangwen, Chairman of MEBO Group, as a part-time professor of the College for a period of three years.

In June 2023, Mr. Yu Fangwen, Chairman of MEBO Group, and Mr. Liu Bing, Chairman of Tiger Sports Media (Shenzhen) Co., Ltd. signed the cooperation agreement on behalf of both parties, and MEBO Group officially became the official partner of FIBA 2023 "International Solidarity Cup" and the official sponsor of Serbian National Basketball Team, which further promotes the brand and international development. Internationalization development.

Corporate Mission Creating value for society and a better life for users

With beautiful products and excellent service, we create value for customers, industry chain partners and society, and create a better life for users!

Corporate Vision Become the world's leading brand in the refrigeration segment

Focus on the refrigeration industry, take the road of specialized development. In refrigeration in a number of niche areas of the depth of the layout, intensive cultivation, and ultimately create industry-leading core competitiveness, to become the world's leading brand.

Corporate Values Customers first, integrity as the soul, products as the root, the staff for this

Customers' needs are the direction of our efforts. Keeping close to the consumer market, understanding the new trend of consumption, and constantly meeting consumer demand, we are committed to providing global consumers with differentiated and innovative products and excellent services to create a high-quality comfortable life.

Integrity is the foundation of a company. Internal unity and cooperation, promote people and enterprises to share the fruits of common growth; external integrity and cooperation, mutual benefit and win-win, and promote the common development of both sides.

Product is the root of manufacturing enterprises, manufacturing competitive products is the most powerful weapon for Meibo to participate in the market competition. While technological innovation is the nuclear power of Meibo's development, mechanism innovation, management innovation, cultural innovation, etc. is the source of enhancing enterprise advantages and enterprise vitality.

Employees are the first element of enterprise development, and the competition between enterprises is also the competition of talents. The implementation of humanized management, people-oriented to promote the work.

Spirit of MBO: Innovation, Craftsmanship, Commitment and Struggle




In March 2023, Meibo participated in the formulation of GBT 7725-2022 "Room Air Conditioner" national standard. In April 2023, Meibo Group and Anhui University of Technology launched a new generation of CO₂ heat pump air conditioners in the world, marking the official launch of Meibo Group's globalization strategy for heat pump air conditioners. In June 2023, Meibo Group officially became the official partner of the FIBA 2023 "International Solidarity Cup" and the official sponsor of the Serbian National Men's Basketball Team, further promoting the international development of the brand.


In May 2022, "take the land to start, hand over the land to issue a license", a total investment of 0.55 billion yuan of Meibo commercial special air conditioning digital intelligent production base settled in Shunde Junan. In July 2022, Meibo solemnly released a new category of micro-DC compressor wearable special air-conditioning in Shunde, Guangdong, so that the world's 0.3 billion outdoor high-temperature workers enjoy cool. In November 2022, Meibo became the official sponsor of Shenzhen Zhongsai Women's Volleyball Team and joined hands in the 2022-2025 China Women's Volleyball Super League. In December 2022, Meibo was recognized as "Top Ten Brands in Air Conditioning Industry" by the official website of the Ministry of Industry and Information Technology ".


In 2021, Meibo won the industry's only "Most Growing Home Appliance Brand of the Year" honor.


In September 2020, Meibo Air Conditioning (Wuhu) Industrial Park was officially completed and put into operation, making the project one of the largest efficient and intelligent air conditioning manufacturing bases in East China.


In July 2019, he is currently Secretary of the Party Leadership Group and Minister of the Ministry of Water Resources, and Li Guoying, then Deputy Secretary of the Anhui Provincial Party Committee and Governor of the Provincial Government, visited Meibo Air Conditioning Wuhu Industrial Park and was included in the Anhui Provincial 2019 Major Project Library.


In March 2018, Meibo Air Conditioning Wuhu Intelligent Shared Air Conditioning Industrial Park was officially put into production, and the first MBO Meibo Shared 1.0 Edition was produced in Wuhu, Anhui Province. In August 2018, with live TV on the screen, it landed on Zhejiang Satellite TV's "This is Dunk" brand promotion.


In August 2017, it was the first to launch the shared air conditioner, opening a new era of global shared air conditioning. In September 2017, Meibo Intelligent Shared Air Conditioning Industrial Park will be located in Wuhu. The phase covers an area of 400 mu, with an investment of 1.08 billion billion yuan and an annual output of about 5 million sets of air conditioners. In November 2017, Meibo Air Conditioning successfully sponsored the International Blue League 2019 Basketball World Cup New Zealand National Men's Basketball Team, and the brand internationalization strategy was launched.


In 2016, the 2017 annual global dealer meeting with the theme of "leading the way in prosperous times and winning the world" will be held.


In 2015, he will be in the scientific research of Shunde to become a beautiful intelligent air conditioner.


Established Guangdong Shunde R & D and production base in 2014.


MBO Meibo brand was founded in Foshan, Guangdong.

Adherence to sports marketing and continuation of the spirit of champions

In 2017, MBO Air Conditioning entered into sports marketing, became the official cooperative designated brand of New Zealand with its high quality products, and became the title sponsor of New Zealand National Men's Basketball Team in 2019 Basketball World Cup, which drove MBO to enter the stage of globalization development.

In November 2022, MBO Group officially became the official top sponsor of Shenzhen Zhongsei Women's Volleyball Team, joining hands to fight in the 2022-2025 China Women's Volleyball Super League. Through the influence of the league and foreign players in the world, Mibo brand's international influence will be enhanced again, and Mibo's internationalization process will enter a fast track of development.

In May 2023, MEBO Group will be the title sponsor of the 2023 CBSA American 9-Ball Championship Challenge in Xidi Ancient Village, Yixian County, China. Through the cooperation of domestic and international sports events such as basketball, volleyball and billiards, Meibo Group continues to deliver the spirit of Meibo to global users!


In June 2023, MEBO Group became the only sponsor in the air conditioning industry officially recognized by FIBA's "International Solidarity Cup" and the only sponsor in the air conditioning industry officially recognized by the Serbian Basketball Federation for the Serbian Men's National Basketball Team to join hands with the Serbian Men's National Basketball Team to compete in the "International Solidarity Cup". International Solidarity Cup".





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